The very first Bisto product, in 1908, was a meat-flavoured gravy powder, which rapidly became a bestseller in the UK. It was added to gravies to give a richer taste and aroma. Invented by Messrs Roberts & Patterson, it was named “Bisto” because it “Browns, Seasons and Thickens in One”.[1]
Bisto Granules, which dissolve in hot water to form a gravy substitute, were introduced in 1979. As of 2005, Bisto Gravy Granules have a British market share in excess of 70%.[2] Most UK grocery outlets stock a Bisto product.[2]
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