Ouma (commonly referred to as Ouma’s Rusks) is a South African rusk made from a traditional buttermilk recipe.
It was first introduced in the rural town of Molteno, Eastern Cape, by Elizabeth Ann Greyvenstyn in 1939.
In response to an offer by the town’s pastor to help fund entrepreneurial efforts of the women in his congregation. The brand currently dominates the relatively-small local rusk market, and is manufactured in the same town it was first introduced.
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