There’s a tang in every twist
The fourth most popular soft drink brand in South Africa, Twist comes in four flavours: Lemon, Granadilla, Mango and Naartjie. Schweppes Granadilla, which was launched in 1979, was brought under the Twist brand name in 2004.
In 2007, the Mango flavour was introduced, together with a complete brand makeover that has led to good volume growth, particularly among a younger audience that wants to be seen as individuals, original and funky.
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